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Writer's pictureAddison Thom

The Secret to Lubbock’s Real Estate Boom: Lessons from Rachel Jo Smith on Growth, Community, and Opportunity




Lubbock, Texas may not be the first city that comes to mind when you think of booming real estate markets, but according to Rachel Jo Smith, owner of Lubbock Lady Real Estate Group, it's one of the most underrated and rapidly growing areas in Texas. With a strategic location and a close-knit community, Lubbock is becoming a hub for entrepreneurs and families alike. In a recent episode of the Anyone Have a Pencil podcast, Rachel shared her insights into what makes Lubbock so unique, how the local real estate market is evolving, and what sets West Texas apart from other regions.



Whether you’re a potential homebuyer, an investor, or simply curious about Lubbock’s charm, Rachel’s insights offer a fresh perspective on how to succeed in this hidden gem of a market. Let’s explore the key takeaways from our conversation with her, and understand why now might be the perfect time to consider Lubbock for your next investment.


1. Lubbock: A Strategic Location with Unique Advantages

Rachel’s love for Lubbock is rooted in its strategic location and the opportunities it provides for growth. She highlights that Lubbock is a hub for West Texas, with the top trauma unit between El Paso and Albuquerque, as well as a variety of shopping and medical services that draw in people from surrounding small towns. This consistent influx of visitors helps boost the local economy and keeps Lubbock insulated from broader economic downturns.

Quote from Rachel: "We’re a hub... People are always coming in and helping grow our economy because they need the hospital here, they need the shops here."

This steady demand makes Lubbock not only a great place to live but also an attractive market for investors. The city’s infrastructure continues to grow, particularly in the North and West regions, offering ample opportunities for residential and commercial development. Entrepreneurs and investors are increasingly drawn to Lubbock because of its growth potential and affordable real estate prices compared to larger Texas cities like Austin and Dallas.


2. The Resilient, Close-Knit Community of West Texas

Rachel points out that Lubbock’s charm goes beyond its economic advantages. What truly sets the city apart is its resilient and close-knit community. West Texas is known for its hardworking people, and Lubbock embodies that spirit. Whether you’re standing in line at the grocery store or chatting with your neighbor, there’s a sense of connection and authenticity that can be hard to find in larger cities.

Quote from Rachel: "It’s something about hardworking people that aren’t afraid to have conversations with people in line at the grocery store. It’s just an authentic place to raise a family."

For those looking to relocate or invest, this sense of community is invaluable. People in Lubbock care about each other and the city they live in, which creates a supportive environment for businesses and families alike. This community-driven atmosphere is one of the reasons why Rachel is proud to live and work in Lubbock.


3. Lubbock’s Historical Roots and Pioneering Spirit

Rachel and Addison touch on Lubbock’s rich history, referencing the city’s pioneering roots. The Comanche Wars and westward expansion played a significant role in shaping the area, and that resilient, entrepreneurial spirit still resonates today. Many of Lubbock’s residents, especially those in farming, built their success from nothing, and that drive for self-sufficiency continues to shape the city’s identity.

Quote from Addison: "The toughness, the resiliency, the pioneering spirit… that’s getting lost in a lot of American cities, but Lubbock is true to that."

This pioneering mindset also influences the way businesses operate in Lubbock. Entrepreneurs aren’t afraid to take risks and start something new, and the city’s growth is a testament to that. Rachel herself embodies this spirit, having built her real estate career by jumping into challenging situations and learning as she goes.


4. Real Estate Trends in Lubbock: Expanding Markets and Opportunities

When it comes to the real estate market, Rachel sees a lot of potential in the expansion happening in West and North Lubbock. With new schools, retail centers, and residential developments popping up, these areas are becoming hot spots for both homebuyers and investors.

Quote from Rachel: "I see a lot of growth in West and North Lubbock. There’s a lot of development happening with affordable housing and great schools."

Areas like New Deal, Idalou, and Shallowater are becoming increasingly popular, particularly among families looking for quality education and more space. Rachel also notes that smaller, surrounding towns are expanding, and buyers are eager to invest in these emerging markets before prices soar.


5. Building Trust and Connection in Real Estate

One of the keys to Rachel’s success is her ability to connect with people on a deeper level. She emphasizes the importance of building trust and rapport with clients, rather than focusing solely on closing deals. Her philosophy is to listen more than she talks, allowing her clients to feel heard and understood.

Quote from Rachel: "I think I have a way of getting random people to trust me... It’s about making them feel like they’ve known me for a long time, even if we just met."

This approach has helped Rachel thrive in a competitive market. In a world where real estate agents often get a bad rap, Rachel’s focus on building meaningful relationships sets her apart. Her emotional intelligence and dedication to helping her clients succeed is what makes her a standout in the Lubbock real estate scene.


6. Lessons in Entrepreneurship and Personal Growth

Beyond real estate, Rachel also shares valuable insights on entrepreneurship and personal growth. As someone who started her business during a pandemic and navigated the challenges of balancing family and work, Rachel knows the importance of resilience and adaptability.

Quote from Rachel: "I want to be a knowledge broker for you. I have the tenacity and grit to go after this, but I also want to know what I’m doing."

Her willingness to continuously learn and improve has been a key factor in her success. She encourages others to approach life and business with the same mindset, emphasizing the value of waking up early, creating a routine, and setting clear goals for both personal and professional growth.


Lubbock’s real estate market is more than just a collection of properties—it’s a community built on resilience, connection, and opportunity. As Rachel Jo Smith shares in this insightful podcast episode, Lubbock is uniquely positioned for growth, and there’s no better time than now to consider investing in this West Texas gem.

Whether you’re a potential homebuyer, an entrepreneur looking to relocate, or an investor searching for your next opportunity, Lubbock offers the perfect blend of affordability, community, and expansion. Rachel’s story is a testament to the pioneering spirit that still drives the city, and her dedication to helping others succeed is what makes her a trusted name in Lubbock real estate.


If you found Rachel’s insights valuable and want to learn more about the real estate opportunities in Lubbock, don’t miss the full episode of Anyone Have a Pencil?! In the podcast, Rachel dives even deeper into her experiences, offers practical advice for real estate investors, and shares more about her journey to success.


👉 Listen to the full podcast episode here https://www.buzzsprout.com/2391297/15804812 and discover how you can be part of Lubbock’s exciting future!

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